/8940/1200248940_22_1.jpg?1545646989075)
推荐图书
-
/9657/1201609657_49_2_800x800.jpg?1669713038205)
€11.25 -
/5370/1201645370_0_3_800x800.jpg?1685005011351)
€10.50 -
/1476/1201711476_0_1_800x800.jpg?1545647833773)
€9.50 -
/3238/1201733238_49_0_original_800x800.jpg?1563429733728)
€4.00 -
/9243/1201759243_0_3_original_800x800.jpg?1597997727253)
€10.50 -
/2133/1201782133_49_2_800x800.jpg?1546999862957)
€24.50 -
/1613/1201801613_49_0_800x800.jpg?1550827682668)
€17.00 -
/8047/1201808047_49_0_original_800x800.jpg?1555492033477)
€12.00 -
/2095/1201812095_49_0_800x800.jpg?1550737746241)
€11.25 -
/2097/1201812097_49_0_800x800.jpg?1551065345096)
€12.45
/9657/1201609657_49_2_800x800.jpg?1669713038205)
/5370/1201645370_0_3_800x800.jpg?1685005011351)
/1476/1201711476_0_1_800x800.jpg?1545647833773)
/3238/1201733238_49_0_original_800x800.jpg?1563429733728)
/9243/1201759243_0_3_original_800x800.jpg?1597997727253)
/2133/1201782133_49_2_800x800.jpg?1546999862957)
/1613/1201801613_49_0_800x800.jpg?1550827682668)
/8047/1201808047_49_0_original_800x800.jpg?1555492033477)
/2095/1201812095_49_0_800x800.jpg?1550737746241)
/2097/1201812097_49_0_800x800.jpg?1551065345096)
/1399/1200971399_49_800x800.jpg?1545645625726)
/9359/1201269359_0_2_800x800.jpg?1545647581155)
/5374/1201385374_49_2_original_800x800.jpg?1694073883181)
/0541/1201390541_22_1.jpg?1545647662974)
/8193/1201458193_0_1_800x800.jpg?1545646185483)
/4533/1201464533_0_2_800x800.jpg?1545646541903)
商品介绍
目录
Unit 1 What is Marketing?
Unit 2 Customer-Driven Marketing Strategy
Unit 3 Position,Perception and Value
Unit 4 AIIocating Corporate Resources
Unit 5 Questionnaire
Unit 6 Organizational Buying Behavior
Unit 7 Designing and Marketing New Products and Services
Unit 8 Pricing
Unit 9 Place and Channel Systems
Unit 10 Promotion--Introduction to Integrated Marketing Communications
Unit 11 A Means-End Theory of Brand Evolution
Unit 12 Avoid Mistakes in Advertising
Unit 13 International Marketing
Appendix I Reference Translation of the Main Texts
Appendix II Key to the Exercises
Appendi III Tapescripts
Appendix IV Glossary
Unit 2 Customer-Driven Marketing Strategy
Unit 3 Position,Perception and Value
Unit 4 AIIocating Corporate Resources
Unit 5 Questionnaire
Unit 6 Organizational Buying Behavior
Unit 7 Designing and Marketing New Products and Services
Unit 8 Pricing
Unit 9 Place and Channel Systems
Unit 10 Promotion--Introduction to Integrated Marketing Communications
Unit 11 A Means-End Theory of Brand Evolution
Unit 12 Avoid Mistakes in Advertising
Unit 13 International Marketing
Appendix I Reference Translation of the Main Texts
Appendix II Key to the Exercises
Appendi III Tapescripts
Appendix IV Glossary
内容简介
张初愚主编的《市场营销英语教程》适合专业学生使用。本书所选文章多为英文原版文章，选材新颖，语言地道，为学生介绍详细的市场营销知识。内容覆盖全面，课文难度适中，并配有形式多样的习题帮助学生巩固所学。此外，附录中配有课文译文，帮助学生更好地理解。在准确界定市场营销概念的基础上，对各方面做了有侧重的描述介绍。其中涉及顾客导向营销、市场定位、资源配置、问卷调查、企业购买行为、产品与服务的设计、定价策略、营